Jan. 2, 2018:
Q: We are looking for better ways to reach our employees with messaging about our 401(k) plan. Of course, we want to help them understand why they should join and save more. Is social media effective for this?
A: It is effective for a variety of uses related to 401(k) plans. Corporate Insight (workplaceexchange.corporateinsight.com), which provides competitive intelligence and user experience research for financial services, has a few suggestions. For example, try varying the media depending on the message. For general information and building dialogue, they suggest Facebook; for succinct video, a YouTube channel can be effective; and for concise announcements, they prefer Twitter. Communications that include links to articles and resources can give readers more information if they want it, without boring those who don’t. One of Corporate Insight’s key ideas: Dive right in. And whatever you do, don’t create social media pages that will remain dormant—stagnant pages give a negative perception.
Provided by Doug Fletcher - Prepared by Kmotion, Inc. Copyright 2018.
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